Not every nonprofit organization plans a year-end fundraising campaign. Did you know that 30% of all annual donations to charity are made in December? And that nonprofits receive 10% of their total annual giving donations on December 29, 30 and 31?
There are two ways to interpret this information. Many nonprofit leaders decide that it makes more sense to relax during the holidays and only focus their fundraising efforts on the bigger piece of the pie. I would argue that this is a mistake because there are two pieces of data you should be considering side-by-side. Your nonprofit mission deserves a strong fundraising strategy, and choosing to spend more than 90 percent of your time fighting for only 70 percent of the profits is not good strategy.
To be clear, I in no way advocate that anyone stop fundraising throughout the year. What I am saying is that if you are not engaged in year-end fundraising you are missing out on a huge opportunity.
Year-end fundraising in January?
Yes! Now is the perfect time to craft your 2022 fundraising plan. There is no reason to wait until November to think about your year-end giving campaign.
JTE Communications offers marketing consulting for small nonprofits with big dreams – and that includes planning and promotion for fundraisers.
A Case Study
In 2021 JTE Communications managed NOWCastSA’s year-end-fundraising campaign. Using only email marketing, a website and social media we surpassed the amount raised over the same period in 2020 (November 1 to December 31), earning an unofficial total of $13,944. And that is not counting the additional $13,000 in matching funds earned from a challenge grant that will arrive in 2022. Results like this are huge for and organization with an annual budget of less than $100,000.
We’d love to help you reach your fundraising goals in 2022. Schedule a free consultation now.
This above is affiliate advertising. JTE Communications may receive a kickback if you use this link to purchase Canva Pro. Canva Pro is already free for nonprofits and schools/teachers.